From David Fiedler,
Your Guide to Bicycling.
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Here's a cool way to show your love for cycling that's both subtle and inexpensive. You take an old bike chain and snip off a length and then attach it to your key ring. It's always there for you to see and others to notice. If you're like me, just thinking about riding my bike makes me happy, so this is a fun reminder that's constantly there.

First thing you do is get a length of old bike chain. Your local bike shop ought to have plenty of these pieces around that they'd be happy to give you.