As you may know, from time to time advertisers make some boneheaded commercials involving bicyclists (such as the one here, where Audi manages to insult just about everyone who might buy their cars). That's why it's always cool to see ones that are well done and positive.
Today I came across this commercial by Quaker Oats, which shows how a boy eating the yummy breakfast product basically goes out then and conquers Mt. Everest on his bike. Certainly a bit fanciful and a bit farcical, but positive and fun nonetheless.
For sure it does a good job of capturing how biking can make you feel like a boss, how your bike can take you new places, and how it's just plain fun to discover yourself doing things you never imagined. Here's to many more commercials just like it.