Okay, so now Audi's into bashing transportational cyclists, mass-transit riders and others in their advertising, especially with the "do your part" commercial that aired during breaks in football games over the weekend.
"Many people are trying to do their part. . ." intones the announcer, as clips show a guy getting jostled by strangers on a crowded bus; a scared-looking cyclist in a suit swerving and getting buzzed by a car as rain pours down around him; and a dorky guy on a Segway trying to manuever on a crowded sidewalk.
"Some just have more fun doing it" the announcer continues as a shiny white Audi blows past an older station wagon slogging up a hill with a bumper sticker that says "powered by vegetable oil." Then the words "Audi - Clean Diesel" flash on the screen with information on mpg and reduced emissions.
Har har, Audi. That's rich. Guess what? You just insulted the groups of people most likely to be concerned about the environment and respond to a clean diesel ad by factoring it into their car buying decision.
I ride my bike to work daily, endorse mass transit AND have two cars that will need replacing in the next two years. Audi is not going to be a choice for either new vehicle, thanks to this terrible commercial that makes it seem like any mode of getting around other than in a car is weird, unpleasant, dorky or dangerous.