New Belgium Brewery: Bikes Are Cool
A recent post featured a cool video that demonstrated spot-on how bike commuting can be so much fun. The clip came from New Belgium Brewery in Fort Collins, Colorado, makers of Fat Tire Ale and bike lovers in every way. I also wanted to point you to their website for information on a bunch of other really cool things ("initiatives" sounds too stuffy) they are working on which include
- Team Wonderbike
- Trade Your Car for a Bike - literally!
- Urban Assault Ride - part obstacle course, part scavenger hunt
New Belgium also sponsors the always-awesome Tour de Fat, a celebration of the bike that is coming to a planned 11 U.S. cities in 2008. I've been to past Tours de Fat (named for Fat Tire Ale, one of New Belgium's signature brews) and had a ball. It's a family friendly affair with music, costumes, decorated bikes, bike games (I rocked the newspaper delivery boy contest) rides around town and more.
Chicago - June 21
San Francisco - July 19
Truckee, CA - July 26
Seattle - August 2
Portland - August 16
Boise - August 23
Fort Collins, CO - September 6
Denver - September 13
Durango, CO - September 20
Tempe, AZ - October 11
Austin, TX - October 18
Check it out if you have a chance - I promise you won't be disappointed.
Comments
Beer, Bikes and Big Wheels!
The New Belgium Urban Assault Ride makes the following stops in 2008:
5/18 Seattle UAR
5/25 Portland UAR
6/22 Austin UAR
7/20 Ft Collins UAR
7/27 Denver UAR
8/24 Madison UAR
9/21 Minneapolis UAR
9/28 Chicago UAR